Over the years I’ve helped website owners get their sites ranked in the top 10 – 20 so their customers could find them and buy from them.
I used a simple model. 2 articles and a blog post!
Sounds ridiculously ridiculous? Well it works!
My website salesletter.ca has been ranked in the top 8 in Google ever since I used this rank building model. And it took less than a week to get there. Furthermore, it didn’t cost me a cent!
I’ve shared this simple secret for years and those who believed me, got top ranking. Those who didn’t believe me or took no action, well, they still sit in the 100,000th place and wonder why they don’t get any traffic.
I posted a clip of Google to show you. But it was too blurry. So you can try it yourself. Simply go to your browser, type in the words ‘sales letter” into the search engine and see the result for yourself. My site, salesletter.ca comes up 8th!
I want to summarize how I write an article and why it’s important to follow this model.
How to write your articles
I don’t know how many times I’ve tried to tell people – the title is the key!
Most people spend 20 minutes or more- days sometimes – on the content and a couple of minutes writing a title and the resource box. Wrong!
The title is what your target market will see in Google or other search engines. So why wouldn’t you spend time making it powerful, attractive and the key message as your Keyword phrase?
I love golf. I showed you a picture in the last blog post. Anyway I bring it up again because along with me, there are people who search for swing improvements, score reduction methods, best clubs, and of course finest golf courses.
They don’t search general, they search specific. I looked up drivers, specifically, the Callaway’s Big Bertha.
In my quick search for Big Bertha here’s what came up. The title below is specific and the first paragraph tells you what you want to hear – forgiveness! Golfers know what that means!
Callaway Golf Big Bertha Irons
The new Big Bertha Iron set takes forgiveness to new heights by integrating a set of clubs featuring the new i-brids – clubs designed to replace hard-to-hit …
www.callawaygolf.com/Global/en-US/…/BigBerthaIrons.html – Cached – Similar
More results from www.callawaygolf.com »
Specific is good. But better would have been to put the word “forgiveness” right in the title.
Because your readers read titles first, you have to let them know what you’re offering in your articles and websites right up front, at the start. “How Big Bertha Iron Forgives The Worst Swings!”
I can attest to that myself! I own Big Bertha and she loves me! Very forgiving!
The better your title the more people you will get to read your content.
The content of course is informative and tells your customers all about the good points of your product or service. And you have got to make people want it.
Make sure you appeal to their emotions as well as their ego. If you are writing about a putter tell them how it will improve their golf.
If it’s a new coffee machine, tell them how it’s the latest technology available and how all their guests will respect them for making such great coffee.
Give them reasons to buy what you have to offer. By the time they get to the end of the article they will be eager to find out more.
And that’s the secret – they will click on your website or give you a call directly for more!
An article has another critical element that people seem to forget about. The author or Resource box.
Here’s how most people write their bios at the end of an article:
“Patricia Ogilvie has been golfing for twenty years and is considered by some to be an expert with driver techniques. Visit www.patriciaogilvie.com for more details.”
Putting the web address is important. That is called a backlink and search engines use algorithms (formulas pick that up and give your site credibility) to rank you.
Backlinks are the backbone of higher rankings!
Here’s the catch. If you are writing your resource boxes like the one above then you are losing visitors. If you are getting clickthrough rates from your ezine articles anywhere between 20 and 30% = then congratulations – I stand corrected.
But, if not, then you need to change your resource box.
Make your new resource box compelling and make people want to find out more. Here’s a better example:
“Now you have discovered why the Callaway Big Bertha is the best driver on the market. Click the following link to find out how you can add an extra 50 yards to your teeshots.”
Use anchor text so that they can click on “Callaway Big Bertha”. This way it takes the reader to your site and remember, Google loves the backlinks!
You article represents a complete sales presentation.
Your Title is the opening, the content is the sales pitch and the resource box is the close. Just like in normal sales, it’s the close that separates the ordinary salesmen from the great salesmen.
I mentioned that having backlinks is the BACKBONE of having good quality articles that rank well and drive traffic. That means you don’t need to spend money on PPC.
Once you get into the 5 or 6 of the top 10 rankings in Google you can rest assured that your competition is probably spending several hundred dollars to get the same traffic you are getting. Feels good doesn’t it! I haen’t spent a cent on advertising and I get top 1st page rankings!
The most important part of any campaign is the promotion of your blog posts and website. Articles do that beautifully!
The more promotion you do the more traffic you receive and the more income you make.
Hope you enjoyed this article and remember,
Patricia
P.S. Time Sensitive:
For those of you who want even more information about how to generate traffic and build a website that can give you income, On July 23rd noted web expert Nick Usborne is going to reveal his step-by-step formula for turning a few “spare time” hours a week into over $5,000 in passive (money while you sleep) income each and every month.
I invite you to listen to the call absolutely FREE!
Nick has agreed to “spill the beans” about his money-making website formula.
You will get your questions answered like:
- What is a money-making website?
- Why is now the time to get started?
- What exactly is passive income and why do you want it?
- How you get your website online?
- How you find a great topic for your website?
- How long will it take until you start making money?
Whether you’re tired of your current job, or looking to make more money on the side, this is the perfect opportunity for you.
Register here: How to Write a Money-Making Website, and get more valuable information about how to build a website than makes you money instead of breaks your purse!
