Testimonials

Here's what my clients are saying…

 

"Passionate and Interested in YOU! "

If you want someone who is passionate about her work and is sincerely interested in who you are and your needs, then you have found that person. Patricia prides herself in the power of words and she delivers. It has been a privilege to work with her and I recommend her highly as a writer and copywriter." John Robson, www.higherawareness.com

"Top-Notch Marketing Expert"

By the way, folks, Patrica is a VERY experienced and talented copywriter… as well as a top-notch marketing expert. It's a real asset to have her as a member of the forum. Steve Slaunwhite, Moderator, B2B Forum, Marketing Expert &  Award-winning Copywriter http://www.steveslaunwhite.com

“World’s Top Copywriter Recommends Patricia!"

I was forwarded your resume and writing samples from Clayton and Wendy Makepeace. The work that we have, is to develop scripts for web films that are exciting, engaging and of course a telling a great story. I read your piece on Story Telling and the Economy. Great work! When can we talk?” J Bentley Radcliff, Executive Vice President, Weiss Research Inc.

There's more further down this page. But first, let me share some valuable points about how to build or rebuild that important piece of your marketing strategy – you website – We’ll follow a series of steps to get you used to the project so it’s not so overwhelming, especially if you don’t have SEO or copywriting experience.

7 Steps that “Gets Your Web Visitor To Take Action”

When I work with you, I tap into this proven 7-step method and content clarity tools to ensure that your site is following industry best practices.

In addition, I work with you seamlessly, from the inside out.

These steps, custom-designed for your unique audience and products/services, can help you achieve your marketing mission, whether you're looking to generate more inquiries, sign up new members, or sell more products. The 7 steps are adopted from expert copywriter, Pam Foster of ContentClear Marketing

Web Assessment Step 1. Initial Contact and Proposal

After our initial conversation, I briefly assess your site and develop a strategic proposal including tasks, deliverables, timelines and a cost estimate as appropriate for your project.

Web Assessment Step 2. Discovery Phase: Web Purpose Brief and Online Research

I work with you to establish your site's mission, purpose, goals, competitive positioning and target audience. Here is where I look at your site analytics, keywords and competition. And we look at how you feel about your competition!

Web Assessment Step 3. Current Site Analysis and Recommendations: 21-Point Usability Checklist (modified from ContentClear Marketing

I evaluate your current site from the customer's point of view, identify opportunities for improvement, and offer a detailed plan for site optimization. This includes recommended enhancements to strengthen your marketing messages and incorporate SEO keywords.

Web Assessment Step 4. Key Message Clarity (Promises/Benefits) for Target Audiences: Web Creative Brief

Now your key messages will be reviewed. We develop a marketing strategy outlining your target audience's main issues (the need or concern they're trying to solve), your website's value proposition (how your products or services offer the best solutions), your compelling offer, your call to action, your primary keywords. This helps you prioritize your most critical messages for content optimization so prospects and search engines can find your site and solutions.

Web Assessment Step 5. Information Architecture Site Map

One of two things can happen here. I can serve as the Information Architect, working with your web team to develop a blueprint for your site. This includes an official Site Map confirming the number of pages, what they include, and how they flow from the home page and through the buying process. Or, with the information you receive, you have your web design team complete the project.

Web Assessment Step 6. Detailed Marketing Content in a Content Map/Wireframe, and User-Focused SEO Copy

Content Maps (also known as wireframes) indicate specific message blocks for each page and where they "live." Once the content maps are approved, I write your detailed, optimized marketing content (in Word or PDF) in page layout formats for total clarity to everyone involved in developing the site. I also provide SEO keywords and page titles. Once you approve the content, the web team builds each page. I also participate in page review phases, checking all layouts for genuine clarity, proper flow and usability.

Web Assessment Step 7. Marketing Your Site: Content for Specific Tactics

Now comes the other fun part. I give you my helping hand to market your site through a variety of approaches (PPC, advertising, Blog posts, web user forums, links, articles, landing pages, directories, banner ads, podcasts, videos, e-mails, e-newsletters, direct mail, TV and more). Together, we can test copy and offers as you gain new insights from your customers' responses. Be forewarned! An optimized site is not “done.” Regular updates, articles, newsletters, blogs, keep your site fresh and give customers a reason to return often (search engines like it too).

And that’s the beginning of why my clients are happy with my work. Check these commentaries as well:

"I Make Sure I Follow Your Plan”

Way to go Patricia! I love the format, color and boundless information. Thank you for your professional advice on a subject that many of us tend to neglect. Wendy Bodnar, www.thegrowthshop.com

“Feeling Braver About My Business Credibility”

Your information has helped me pin-point possibilities to use in my promotions. I have a clear notion that my customers want more from me. I feel braver in speaking about my credibility and my work. Patricia Simoneau, Red Deer, Alberta, Canada

“My Clients Thank Me!”

I now feel confident to start preselling my product! Corinne Szepesi, Thorsby, Alberta

“Great Info On How To Put Depth In Topics”

I realize that print material can be my best salesperson. I can put these ideas to use right away and easily go into more depth on any of the topics. Bernita Hayden, St. Albert, Alberta, Canada

“Solid Advise About One Marketing Idea At A Time”

I appreciate the up-to-date information provided, in particular, how important it is to focus on one marketing idea at a time. The tips are invaluable. Thank you. Teresa Spinelli, Edmonton, Alberta

“Paint A Picture”!

Great idea that advertising should “Paint A Picture”. I like you energy and enthusiasm. Gives me incentive to revamp my brochure. Brenda Love, Edmonton, Alberta, Canada

“Dr Uses Copy Techniques To Give Customers What They Need”

After evaluating the needs and wants of my clients, I can now step away from my marketing and focus on what they need – and use the words and format that works best. Dr. Eunice Beckett-Kennedy, DNM, Carvel, Alberta

“Learned About Effective Alternatives”

Everything is of value. You filled my brain with new ideas instantly. Lots of great “easy” ideas using my personal profiles in my advertising/ using statistics. Dawn MacPherson, Edmonton, Alberta

“Great insight into key aspects of copywriting”

Your relaxed and involving style gave me more insight into the key aspects of copywriting. I want to know more about the 5 point prospect success questions and how to answer my prospects concerns. Kathy Kosswan-Jarrell, Calgary, Alberta, Canada

“I’m Excited To Sell”

You offered me some new ideas in regards to marketing. I am excited to use them. Now I can change our marketing material to sell our customers on needing more information. Ciara Daykin, Calgary, Alberta

Here’s what others are saying about how words changed their business.

“You are a pleasure. Let me congratulate you again on a fantastic presentation. You are so animated and eloquent that you made a great impression on me.” — V Varvis, Edmonton, Alberta

“My goodness Patricia, you are a genius! Wow, what a dynamic, exciting and compelling announcement. You are truly gifted. (And you made me sound great!) Thanks so much. — Lenore Lemay www.diversityworkscanada.com Edmonton, Alberta, Canada

“Patricia is a wellspring of wisdom in writing. She is also a captivating and content rich speaker who shares ideas on which you can build your business. I have found her practical insights invaluable in my own marketing and writing efforts.” – B Hooey, www.ideaman.net

“After meeting with the board we all unquestionably were impressed with your presentation. I personally enjoyed your “visual” opening, and your use of actual examples throughout (e.g. adding the ’s’). Your obvious experience in speaking in front of crowds allowed for both an informative and interesting presentation in which I’m sure everyone definitely “took home something” from it. And as a compliment to the content of your presentation, we at WebbCo, have implemented new marketing and in fact, business strategies that we know will pay us back 10-fold. I am positive your info and your assistance with WebbCo and our members will be a mutually rewarding relationship.” - Ryan Maxwell, President & CEO, WebbCo International Inc.

Are you game? Plus Discover More Interesting Ideas on my Blog – Just Click Here to Read Currents Issues.